THE BRIEF:

BCE was invited to create a memorable, artist-led pop-up activation, transforming an events space into a mock airport lounge to promote the Skyscanner brand.  

Twenty guests were immersed in a playful, Skyscanner-inspired pop-up airport lounge designed to surprise and delight passers-by.

The experience featured airport attractions – including a newsstand, duty free stall, passport-style photobooth and vending machines filled with confectionery from each of the continents.

Throughout the activation, brand ambassador “air hostesses” generated a strong PR impact, guiding guests around the pop-up, and encouraging interaction and social sharing.

BCE delivered the creative concept, entertainment, production, and event management support, working closely with PR partners to ensure the activation was fully aligned with Skyscanner’s brand and campaign objectives.