BCE was invited to collaborate with a leading event production agency to support the launch of a multi-million-pound indoor and outdoor shopping centre.

Our brief: to deliver a month-long entertainment campaign throughout September to help attract footfall and generate buzz around the new retail destination.

Our team curated and managed a dynamic line-up of live entertainment, including magicians, caricaturists, stilt walkers, musicians, and circus performers – creating a vibrant and engaging atmosphere for visitors of all ages.

The campaign exceeded expectations in drawing crowds and enhancing the visitor experience, resulting in BCE being re-engaged to deliver additional campaigns for key moments in the retail calendar, including Christmas and Easter.

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